New Website Client Survey

Please take your time and feel free to include as much or as little information as you like. We have marked many fields ‘required’ as we ask that you include something, even if it’s ‘not applicable’ or ‘I don’t have this information right now’.

Your Name: (required)

Your Email: (required)

1. What is the name of your company and your current (or intended) URL?

Company Name:

Current/Intended URL:

2. Who are the primary contacts from your organization, and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.

Primary Contact #1:

Name:

Title:

Email:

Phone Number:

Primary Contact #2:

Name:

Title:

Email:

Phone Number:

3. What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule (for example, PR launch, tradeshow , annual report)?

Intended Launch Date: (required)

Considerations: (required)

4. Do you have a specific budget range already established for this project? Can this project be divided into phases to accommodate budget and timing constraints?

Intended Launch Date: (required)

Phases to accommodate budget? (required)

Reason for Design

1. What are the main reasons you are designing your site?

2. What are your primary online business objectives with the new site design? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.

Primary Objectives: (required)

Secondary Objectives: (required)

3. What is the main business problem you hope to solve with the site design? How will you measure the success of the solution?

Main Problem: (required)

How Will You Measure?: (required)

4. What existing strategy (both on- and offline) is in place to meet the new business objectives?

Online Strategy: (required)

Offline Strategy: (required)

Desired Action from Audience

1. Describe a potential site visitor . How often will they be online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits.

(Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)

Vistor Profile: (required)

2. What is the primary “action” the site visitor should take when coming to your site (make a purchase, become a member, search for information)?

Primary Action Visitor Should Have: (required)

3. What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value)?

Key Reasons: (required)

4. Do you forecast site usage for the new site and how much? Do you plan on monitoring site traffic?

Future Traffic Forecast: (required)

Perception

1. Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly , corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?

Perception Adjectives: (required)

Different From Current Image: (required)

2. How is your company currently perceived offline? Do you want to carry the same kind of message through your website?

Offline Company Perception: (required)

3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.

Company vs. Competition: (required)	Comp Audience vs. Comp Audience: (required)
Competitor URL 1: (required)	Competitor URL 2: (required)
Competitor URL 3: (required)	Competitor URL 4: (optional)

4. List the URLs of any sites you find compelling. What specifically do you like about these sites?

Compelling Websites:(required)

Content

1. What is the source of the site content?

Content Source: (required)

2. Is the content ready to be made avaiable for public viewing?

Content Availability: (required)

3. Describe visual elements or content that should be utilized or marketing materials (logo, color scheme, navigation, naming conventions, etc.)

Visual Element Use:(required)

4. Must new content be created in-house or will outside help be neccessary?

New Content:(required)

5. What control would you like to add and modify the new site content?

Control:(required)

Technology

1. What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?

Target Web Platform:(required)

2. Are there specific technologies (Flash, JavaScript, DHTML, etc.) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.

Specific Technology:(required)

3. Will you have database functionality (dynamic content generation, personalization/login)? Do you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.

Database:(required)

4. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.

Online Payment Processing:(required)

5. Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.

Specific Programming Needs:(required)

Marketing and Updating

1. What methods of distributing the URL already exist within the company on and offline?

Offsite Marketing:(required)

2. Briefly, what are your short-term marketing plans (specifically, for the site design and the 6 to 12 months following launch)?

Short-Term Marketing:(required)

3. Do you have an existing or planned marketing strategy in mind to promote this site new website? If so, please describe.

Existing/Planned Marketing:(required)

4. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?

Site Updates:(required)

Additional Notes/Comments

Additional Notes:(required)

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