Quick Client Survey

Please take your time and feel free to include as much or as little information as you like. We have marked many fields ‘required’ as we ask that you include something, even if it’s ‘not applicable’ or ‘I don’t have this information right now’.

Your Name: (required)

Your Email: (required)

1. What is the name of your company and your current (or intended) URL?

Company Name:

URL:

2. Who are the primary contacts from your organization, and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.

Primary Contact #1:

Name:

Title:

Email:

Phone Number:

Primary Contact #2:

Name:

Title:

Email:

Phone Number:

3. What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule (for example, PR launch, tradeshow , annual report)?

Intended Launch Date: (required)

Considerations:

4. Do you have a specific budget range already established for this project? Can this project be divided into phases to accommodate budget and timing constraints?

Intended Launch Date: (required)

Phases to accommodate budget?

Audience/Desired Action

1. Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits.

(Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)

Vistor Profile: (required)

2. What is the primary “action” the site visitor should take when coming to your site (make a purchase, become a member, search for information)?

Primary Action Visitor Should Have: (required)

3. What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value)?

Key Reasons: (required)

Perception

1. Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly , corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?

Perception Adjectives: (required)

2. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.

Company vs. Competition: (required)	Comp Audience vs. Comp Audience: (required)
Competitor URL 1: (required)	Competitor URL 2: (required)
Competitor URL 3: (required)	Competitor URL 4:

3. List the URLs of any sites you find compelling. What specifically do you like about these sites?

Compelling Websites:(required)

Content

1. Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider?

Existing Content Use: (required)

2. What is the basic structure of the content? Is it ready for public viewing?

Overhaul or Expansion of Current Content: (required)

Technology

1. What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?

Target Web Platform:(required)

2. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.

Online Payment Processing:(required)

Marketing/Updating

1. Do you care about web traffic from search engine? Are their methods already in place to facilitate traffic?

Web Traffic:(required)

2. Do you plan on monitoring web traffic?

Existing/Planned Marketing:(required)

3. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?

Site Updates:(required)

Additional Notes/Comments

Additional Notes:

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